OMA/AMO's domestic interiors stage prada's F/W fashion show in milan
fashion is about the everyday, and the everyday is the political stage of our freedoms,’ says prada. for its women’s fall/winter 2017 fashion show, the italian luxury fashion house has again collaborated with AMO — OMA’s research and design branch. the scheme adds to the concentrically organized set originally designed for men’s fashion week in january. prada explains that the design considers ‘the role that women have in shaping modern society, their political participation and social achievements.’
while the center maintains an intimate scale, the perimeter has been conceived by AMO as an abstract exterior, with a sinuous wooden partition used to divide the room into a series of consecutive scenes. referred to as a ‘boiserie’, the paneling runs continuously along the perimeter of the rooms, designed to give an intimate and controlled scale to the scenography.